The customer experience. Small or large retailers should always try everything in their power to make it a positive one. Friendly staff always happy to answer questions and a good overall atmosphere contribute to the quality of your customer service in-store. However, a smart retailer knows that the connection between the customer and the store continues to exist beyond the door.
Besides the products you’re selling, your plastic bags also leave the store together with the customers. A good plastic bag helps your customer transport his purchase all the way home safely and without a hitch. But besides being of utilitarian importance to the customer, shopping bags can have many other benefits for you as a business.
First of all, retail carry bags can help you become more memorable. By choosing a plastic bag that has a connection to what you’re selling and how your store looks you can achieve a consistency that’s unique for you. One that customer’s will recognise you for. For instance, if what you’re selling is urban clothes, and your store’s interior features boldly coloured walls and fun prints, then matching printed plastic bags with something like colourful polka dots or stripes can reinforce your identity.
In addition to this, a great plastic bag can also provide you with positive exposure. Using custom printed plastic bags with the logo, name, address and phone number of your business increases your brand recognition. Whenever a customer leaves your store with one of your bags, they essentially advertise your company’s details for free. And if the bag is sturdy enough, a customer can reuse it multiple times. What this means is that a customer toting your store’s bag around town, is a walking, talking billboard. Conversations about your business are bound to arise and if the customer had a positive experience and liked the product, you can get a positive recommendation.
Finally, with various models of stylish and printed plastic bags, you can make your store convenient for people to shop for presents. Instead of proceeding to a supermarket for wrapping paper or going to a specialized gift wrapping store, the customer can just use your store’s high-quality bags as a gift package. Modern shoppers love having this type of convenience that helps them save time, now that time is literally money.
The bottom line is that every detail that makes up the running of your store store matters greatly. Starting with the quality of your products, to the price value, your staff’s disposition, and ending with the shopping bags – everything needs to be top grade. This way the customer will associate your brand with quality and form positive memories. The shopping bag in particular has the power to increase your exposure and remind your customers of the positive experience they had shopping from you. When choosing a shopping bag vendor, discuss the bag’s environmental effects, as well as your marketing goals and budgetary constraints.